Publishing research
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The publisher research helped me find out how widespread the production is and where the media is read; IPC distribute worldwide so I now know that there is a very wide audience. IPC don't publish just one genre of magazine; the publish many different magazines from entertainment and lifestyle to music and technology magazines. IPC only publish two music magazines (NME & Uncut). Since I found out a few statistics, it tells me that large publishing houses produce a large profit.
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